I am a builder who closes deals and documents the process.

For 3 years I worked in high ticket sales, setting appointments and closing offers for other people's businesses. I generated over $1 million in revenue for these companies. I was good at it. The income was real. And it stopped the moment I stopped. That gap, between what I earned and what I owned, is what this site is about.

I build and ship software for the creator economy using Claude Code. Not because it is a trend worth chasing, but because the math is difficult to argue with. According to Goldman Sachs, the creator economy is a $254 billion market today, projected to reach $480 billion by 2027. The majority of people inside that economy are earning platform income that disappears the moment they stop posting. The asset layer, the software and tools and products that run whether the creator is working or not, is almost entirely unoccupied. I am building there.

Why I build in public

There is no shortage of people who talk about building. There is a shortage of people who show the actual work, the failed deploys, the pricing decisions, the week where nothing shipped. I document the process because the documentation is itself the product. The audience watching me build is the same audience that validates what I build next. That feedback loop is worth more than any marketing budget.

What I have shipped so far

3 apps. An ADHD executive function companion, a brand gap analysis agent, and a real-time sales coaching tool. None of them required a team. All of them required clarity about what problem the audience actually had, which is harder to arrive at than the code itself.

What I am doing next

I run Creator Asset Audits for content creators who have an audience and no product. 90 minutes. $500. We find the Tier 1 asset hiding in your community and deliver a written brief you can act on immediately. If that description fits your situation, the link to book is below.

Everything else, the builds, the frameworks, the specific decisions, goes into the newsletter every Tuesday.